This division is always onsite and focuses on bridging the gap between developers, partners, and early customers. Marketing is a science in itself with almost infinite ways to explain how our product can alliviate the customer's current pain points. The division's mentality is humble, realising that our product is not top priority to our customer. It is the problem the product solves that is their top priority. Humans (and machines) are in constant search for tools that can solve their current highest pain point. Mr. Zuckerberg once developed the "Like" button which solved the problem of expressing higher social status to peers. The person with the most number of likes were the person who was most popular at the time. The problem was solved.
The mentality of humbleness in marketing resembles that of the product. We develop only to solve our customer's highest pain point in the realm of agricultural and mining productivty under water resource constraints, and we do it with a fair price, an intuitive product that solves the complexitites of Australian Water Markets, and we have a transparent business model. The marketing division is responsible for:
Market Research & Insights
Analysing customer behavior, competitors, and trends. Gathering information and presenting to product development on pricing, and positioning.
Brand Strategy
Defining and staying consistent with the company's identity, values, and tone.
Customer Communication
Educating the market on the company’s products clearly and persuasively.
Demand Generation
Running targeted campaigns to attract interest and drive sales.
Attending Industry Conferences
Being capable of representing our identity to the best of the industry to improve integrity and shape standards.
Send your CV and a brief personal story on the importance of marketing in rural communities to petersen@stockpilehydration.com and let us grab a coffee in one of the best coffee locations in Copenhagen.